Environmental responsibility is good business. Now it seems that the IT major HP has reached the tipping point where the price and performance of IT are no longer compromised by being green, but are now enhanced by it.HP announced today that it has met its goal of recycling one billion pound of used electronic components and that its net target is set for two billion by 2010. In 2004, HP had set its initial goal after it reached the half a billion mark and in the next three years, it went on recycling another half of billion pounds. Aiming to double its recovery rate, HP says that more recycling will lead to a better business - which I feel is the correct approach. Anyways, HP is leading the race of electronic components recycling, its closest competitor being IBM but with a 73% lower rate of recovery.
HP's environmental strategy is based on a nature-friendly design, as well as encouraging its customers to recycle most of HP's depleted or obsolete products.
A BIG Congrats to HP and wishing it all the very Best. Hope more majors follow suit.
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